“One of our objectives is to always find the ‘best-tyre and best-buy’ for our customers. Also if we introduce a new brand”, says Bertus Heuver, director at Heuver Tyrewholesale. “This is a challenge we always rise to. Our leading position as tyre specialist, as well as intensive customer contact, allows us to feel what is going on in the market. When we announced the new category, which is our fourth, we wanted to reinforce it with a top quality new brand. And that's why we have opted for MRL. Our decision was based on a comprehensive process, featuring a variety of tests. MRL has been active for 60 years, which means it is experienced and able to offer good products at a competitive price. It is thus a great alternative, in keeping with other brands in our new category.
Heuver will be supplying MRL tyres for telescopic handlers and loaders. Some of these tyres will be supplied as OTR tyres, but primarily as tyres for the new MPT agro industry category. Bertus Heuver: “When it comes to OTR tyres, we have been a front-runner in Europe for many years. But we now want to use this new category to distinguish ourselves as a total supplier. Even with the new set up, we will continue to offer our 5 guarantees. This means customers will always be able to do their business quickly and have the best possible customer experience. We expect this clearer set-up to attract more customers.”
MRL tyres in the new category will be available in sizes including 10.5-18 MPT446, 12.5-18 MPT446, 12.5-20 MPT446 and 17.5L-24 MTU428.