Heuver opts for own distribution centre in southern Germany


In order to improve the level of service and delivery in Europe, Heuver Tyrewholesale is opening its own distribution centre in southern Germany. The new warehouse in Bayreuth should be operational from the start of April. At this moment in time, Heuver is coordinating the flow of incoming goods, in order to ensure sufficient start-up stocks. Bayreuth will become an important European point of support for Heuver’s successful Aeolus brand. The first containers of Aeolus tyres have already been unloaded.

Central location
Due to the transport and logistics sector, the tyre world is being confronted by stricter requirements and faster deliveries. The margins of transporters are under increasing pressure, thus it is essential to eliminate every extra minute that trucks and trailers stand still. As a result, pressure on wholesalers is increasing. To support them in helping their customers as adequately and quickly as possible, whereby reducing costs, Heuver Tyrewholesale decided to open its own distribution centre in southern Germany. Via this point of support, which is located around sixty kilometres to the north-east of Nürnberg, Heuver wants to upgrade the delivery service it offers in central and south Germany, Switzerland, Austria and - in case of emergencies - the Czech Republic. The aim is to enable 24-hour delivery in most of these regions, whereby customers can order even later and still have their tyres delivered to them the very next day.

Fewer concerns thanks to JIT
Thanks to the premises in Bayreuth, Heuver will be quicker in supplying a larger part of the European market with its own import brand, Aeolus. The Dutch company thus expects to make Aeolus a success in a shorter period of time.

Bertus Heuver, director Heuver Tyrewholesale: “By opting for a strategic point of support in southern Germany, we can offer JIT ('just in time') deliveries to a major share of our customers. This will help to improve the service they offer to their customers. They can have complete confidence in our stock in both Hardenberg and Bayreuth. Further, they will have to keep fewer Aeolus tyres in stock, which means our fast deliveries will contribute to the profitability of their businesses. Helping to find solutions and eliminating concerns is part of our ‘partner in business’ philosophy. We believe that such extra services are normal if you are leading player in the market.”

In the end, the new distribution centre will play an important role in delivering all Heuver brands and types as quickly as possible to the truck & trailer, earth-moving and agricultural markets.