Market confidence growing, notes Heuver at Reifen 2012

Heuver Tyrewholesale is able to look back on international trade show Reifen 2012 with a great deal of satisfaction. The Hardenberg-based company has been proclaiming it a huge success since day one. The introduction of new products ensured an exceptionally high volume of visitors and interest on the part of customers, with a record number of orders being placed too. “This is something we haven't experienced before at Reifen“, says Bertus Heuver.

Customers looking to invest
“From the first hour of the trade show's gates being open our stands were buzzing with visitors”, says Bertus Heuver, Director of Heuver Tyrewholesale. “Prior to the trade show we had already announced through media and mailings that we had plenty of news in several sectors. This encouraged customers to pay us a visit. And not only that; they also placed a considerable number of direct orders for substantial volumes. After the relative calm in the first few months of this year, the result at ‘Reifen’ has confirmed our observation that the market has taken a turn for the better in recent weeks. And yet we were overwhelmed by what transpired. We weren't used to this kind of thing at Reifen! Strangely enough all assignments that were supplementary to our regular business. Reifen 2012 will go down in our books as a tremendous success!”

Aeolus PCR new and yet trusted
Bertus Heuver continues: “A great deal of attention was paid to the new Aeolus agricultural tyres AE77 and AGP23 and plenty of customers came to the Aeolus stand themselves asking about the new car tyres. That did us a world of good, knowing that we have to wait a few more months before we can actually bring the tyres to market. But there is clearly space in the market for a new supplier and thanks to our efforts over the past few years Aeolus is generating a lot of trust straight away.”

The future is rosy
Thanks to its favourable stock position and competitive prices, Heuver Tyrewholesale did not have to disappoint its customers. The company is also expecting the market to remain positive. Bertus Heuver: “The fact that the market is evidently getting back on its feet once more is reason enough for us to keep stock levels high. We are also anticipating that purchasing conditions will remain favourable, particularly among producers of raw materials. So we are faced with significant opportunities to consolidate our national and international position, because we will also be able to supply direct from stock at competitive prices during the second half of the year.”