More honest competition
“The European tyre label gives everyone an equal footing, whereby existing reputations will no longer be the sole consideration”, states Bertus Heuver, director of Heuver Tyrewholesale. “We expect labelling to result in a more transparent buying process, with greater opportunities for young brands like ours. Favourable label scores, together with specific Aeolus values like quality, innovation, environment-friendly production and sustainability, will allow us to offer users a comprehensive range of competitive tyres. This will convince even more users about Aeolus' position as The Leading Alternative. Naturally, Aeolus will also continue playing a major role in helping companies to optimise their efficiency. In the meantime, they know that Aeolus only delivers the tyres they require."
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