Heuver ends 2013 on a positive note and aims to build strong customer relationships in years to come


Despite a slow and somewhat difficult start, Heuver Tyrewholesale finished 2013 with a healthy balance sheet. This was achieved by explicitly focusing on a number of core facets. Although the increase was not significant as a percentage, it was still quite an achievement when one considers the rest of the market. Heuver has several irons in the fire for 2014, which are part of the company's overall strategy for the next three years. This strategy aims to support customers and improve cooperation.

Effective purchasing, cooperation and OEM deliveries
Bertus Heuver, director Heuver Tyrewholesale: “2013 will go down as a positive year on our balance sheet. We had a difficult start, but this came as no real surprise after the challenges encountered in 2012. And because 2012 was so rocky, we cautiously expected a few opportunities in 2013. Although the market was also slow in getting started, we still managed to meet our forecasts. During the past year, our primary focus was to achieve the best possible acquisition prices. Together with effective stocking policy, this helped to create confidence among customers. Sales in the market for truck tyres were unpredictable, and led to a massive boost in the final two quarters. The earth-moving market was very inconsistent, while we managed to score very well in the agricultural sector - in terms of quantity as well as partnerships and OEM deliveries. And we will definitely be using various partnerships to continue this path in the coming years.”

Heuver realised a large share of its turnover by improving its website and web-shop, and online turnover increased once again compared to recent years. In the Benelux and Germany, our internal harmonisation of supply conditions also benefited customers, and made it possible for smaller quantities to be ordered more often. This focus on collaboration with strategic partners generated a great deal of confidence in the market. Heuver primarily regards these initiatives as reinforcement investments.

Most customer-oriented tyre wholesaler
“We have set various priorities for 2014”, continues Bertus Heuver. “Naturally, we will be attending the major trade fairs. In a sense, this is our 'duty' because we have contracts to exclusively import a variety of brands. We will also continue to improve our online services for customers. More and more of them are visiting our web-shop and we certainly do not want to disappoint them. In the coming years, a lot of attention will be given to customer relationships and customer support. This involves clearly identifying contact persons, responding effectively within the organisation and offering suitable training. This is how we intend to make a difference. Our mission is to be the most customer-oriented tyre wholesaler. That is our goal and we will try to achieve it each and every day. This foundation should allow us to achieve our target of 15% turnover growth in the next few years.”