Heuver Tyrewholesale attends SIMA 2015 international agriculture trade fair in Paris


Heuver Tyrewholesale has continued its growth in the international tyre market. This is one of the reasons why the Dutch company will be present at SIMA 2015, the international agriculture trade fair held between 22 and 26 February in Paris. The trade fair is the perfect opportunity for Heuver to showcase some of its latest agricultural tyres and introduce visitors to Heuver staff who cater for the French market. Heuver will also be investing in a warehouse in Lyon at the start of 2015, so customers in France can be offered the best possible service.

SIMA extremely important
Bertus Heuver, director Heuver Tyrewholesale: “The importance of SIMA can be demonstrated by the ever increasing number of visitor to recent editions. As far as we are concerned, the profile of these visitors is very important. 70% of visitors to SIMA 2013 came from the farming industry, which can be seen as 170,000 potential customers. And we want to inform these people about how our international position can benefit them. However, the number of exhibitors – 1,700 from 42 countries in 2013 – also says a lot about the fair's reputation. We have been actively involved in the agricultural sector since the 1960s. It is still one of the cornerstones of our wholesale activities and allows us to be increasingly dominant at international level. We will be using the Paris trade fair to show a selection of products from our range, and to display some of our latest developments. Special attention will be given to our own import brands, like Aeolus, Altura and Barkley, although we also supply all renowned A brands.”

Total supplier
Heuver is a total supplier when it comes to (agricultural) tyres. And this applies to all specialisations - whether it be OEM or after-market solutions. In all cases, Heuver wants to offer its customers the best possible assistance, the highest level of service and fantastic delivery conditions. This means customers will also be addressed in their native tongue. The team for the French market, along with several key Heuver employees, will be attending the trade fair in order to answer all customer questions and establish new partnerships. You’ll find us at booth 4L081.