Willingness to invest in 2014
“Customer contact was our primary focus in 2014”, says Bertus Heuver, director of Heuver Tyrewholesale. “You can only retain customers if you pay particular attention to them and meet their specific needs. And our country-based approach to the market played a very important role. This required us to invest in new and experienced people – 17 new colleagues in total - as well as new resources. Our procurement policy and stock management allowed us to retain our fixed customers and welcome many new ones. We want to be a major player on the international stage; and if that means we have to invest, we will not hesitate to do so. This approach is based on the core values of availability, competitive prices, maximum service and effective distribution, and has been justified by the results for 2014. Thanks to the new website and web-shop, as well as continuing focus on open customer contact and service, we have entered 2015 with a great deal of confidence!”
Growth in EM
Heuver reinforced its sales department in 2014 by focusing on maximum service and further optimisation of its web-shop. And these measures had the desired effect. Bertus Heuver: “Although many A brands took a hit in the earth-moving market, we managed to achieve growth. This can primarily be attributed to our personal contact and our full-service strategy. We supply new tyres, used tyres and covered tyres, and also supply accompanying accessories like wheel rims, including assembly if necessary. We refer to this as our 'around the tyre' service. Our in-house EM import brands, like Aeolus, did very well so we will be adding a new EM tyre to this year's range.”
Successful in all sectors
Alliance was a major player in the Benelux market for agricultural tyres. Aeolus was successful in the replacement and OEM markets, in all European countries where the brand is exclusively sold by Heuver. Along with its fixed brands, Heuver continues to focus on high quality, competitive prices and investment in the future. These are the best ingredients for further growth.
Bertus Heuver: “Figures in the agricultural and EM markets are very promising. Our optimism was further enhanced last year by an even larger market share for Aeolus truck tyres. This market is now actively demanding Aeolus tyres because the brand has been able to prove its worth. We will be using the ‘Technology meets Performance’ slogan from now on. This has set a new standard and motivates us to become even better. Partly due to high quality and good availability, we were able to increase the volume for Aeolus tyres by 15%. This growth percentage of 15% also applied to our range of truck tyres, where we increased volume by almost 30% for Athlete Wheels. And that is something we are proud of.”