Heuver Tyrewholesale gives a boost to the agricultural sector


PRESS RELEASE - By appointing Pieter Dubois as Agriculture Product Manager, Heuver Tyrewholesale has taken the next step in its planned growth scenario. In the early years, agricultural tyres were the lifeblood of the company. However, in the meantime, Heuver has established a very strong reputation when it comes to OTR and truck tyres. The Benelux aside, this reputation is not quite as strong when it comes agricultural tyres.

Improve brand awareness
“Although our company once only supplied agricultural tyres, the OTR and truck sectors have made major strides in recent years”, says Bertus Heuver, director Heuver Tyrewholesale. “That is why we will now be making a concerted effort to improve our agricultural sector. This means extending the reputation we have already established in the Benelux and Germany, to the rest of the European market. We already possess the required knowledge, stocks and logistics, so why not put them to good use? We are changing the structure of the department to make ourselves even more effective, but will not be abandoning our underlying philosophy. We also serve customers in their native language when it comes to the agricultural sector, and know this has been positively received. Pieter Dubois will hold the new position of Agriculture Product Manager. He started working for us last year as account manager for Belgium and Luxembourg, so knows the ins and outs of the company. He will be using his enthusiasm and ambition to play a leading role.”

Favourite top 3
Pieter Dubois (34): “This is a very exciting and challenging step for me. My roots are actually embedded in ‘agriculture’, and I know this sector offers so many opportunities. However, it is also rather specialised. But by introducing a more personal element, I think we can get off to a solid start. The teams are already so knowledgeable and service-oriented that we only have to do a bit of fine-tuning. This means the methods and successes we are accustomed to in hour home markets, will also be rolled out in the rest of Europe. Naturally, appropriate modifications will always be made concerning the focus in each country. We want agricultural customers to know that we can assist them with all their tyre-related issues. And that we possess the required stocks, effective know-how and a superb distribution network.”