Heuver Tyrewholesale realises turnover growth in 2015


-PRESS RELEASE- In 2015, Hardenberg-based Heuver Tyrewholesale was once again able to build further on the positive results it had achieved in recent years. Total turnover increased by 18%, which also represents a logistical milestone. This growth represents a major step towards Heuver's objective of doubling its turnover. The company also realised growth of 14% via its online channel. As part of its policy, which aims to place extra focus on customers, Heuver further invested in qualified personnel in the same way it had done in 2014. In terms of brands, Aeolus and Barkley made a major contribution to the overall result. Finally, Heuver was able to establish lasting customer confidence and ever improving partnerships with A brands in the truck market.

Growth in ‘truck’ and in Aeolus

Bertus Heuver, director Heuver Tyrewholesale: “There were various important achievements in 2015. But the best indicator is that our turnover increased by 18% compared to 2014. The highlights included positive developments in our truck department – involving even more intensive and effective focus on stocks, service and pricing policy - and the warm welcome given to our new Barkley brand by the agricultural sector. Aeolus is a very stable success factor in our company and was able to improve its market share. Its worldwide growth – which includes the takeover of Pirelli by parent company ChemChina – continues to increase significantly, which is helping to improve customer confidence.”

Success in agricultural sector

The introduction of Barkley, and its comprehensive range in the agricultural market, led to immediate results. Bertus Heuver: “Our customers were very enthusiastic about Barkley during the course of the year. This was witnessed in several European countries, particularly Germany. This proves that brands with a good price/quality ratio can definitely play an important role in today's challenging market.” “Our growth has allowed us to reach another milestone because the number of tyres leaving our central warehouse has reached an all-time high. In 2015, we increased the capacity of the warehouse in Bayreuth (D) by 35% and opened a new warehouse in Saint Quentin Fallavier (near Lyon, France). This allowed us to further improve our delivery service, while continuing to honour our 5 Heuver guarantees - reliability, speed, convenience, knowledge and range - so customers could enjoy the benefits on a daily basis.”

Promise to customers

The importance of online services has gradually increased ever since the web-shop was introduced in 2008. Bertus Heuver: “We have maximised convenience for our customers. The web-shop (turnover growth of 14%) and E-commerce (an increase of 24%) are becoming increasingly important. And the Heuver Tyre app has contributed to this growth, as 2000 new users decided to register for the app last year. Our customers also appreciate our promise not to deliver to end users. This is one of the reasons why our customers remain so loyal to us. We are looking forward to 2016, the year of our 50th anniversary, and will continue to invest in people and intelligent systems in order to further improve our services. Customers and suppliers see how hard we are working, and this helps to create partnerships based on trust.”