Heuver appoints new account manager for northern France sales team


-PRESS RELEASE- Country-specific teams are a central part of Heuver Tyrewholesale's philosophy. In order to continue operating effectively in the French market, the company has appointed Jean Luc Ibba as account manager for the north of France. Heuver Tyrewholesale has been active in the French market for many years, partly as exclusive importer for Aeolus truck and OTR tyres However, market penetration improved last year thanks to a new distribution centre being opened. And by adding a new account manager for northern France, Heuver is keeping close tabs on the market.

Close to developments

“After investing in personnel for our main markets over a year ago, we want to maintain short lines of communications with our customers”, says Bertus Heuver, director of Heuver Tyrewholesale. “By appointing an account manager for the north of France, we will be able to keep a close eye on developments in the local market. When compiling country-specific teams, we like to recruit people from the respective countries. They speak the language and are familiar with the culture, customs and habits. This means they can also make an extra contribution to our marketing policy. The arrival of Jean Luc Ibba has allowed us to kill several birds with one stone. He is a salesman with a marketing and management background, and has a lot of market-specific knowledge. This will allow us to be even more effective when exploiting the market, which will result in more, and more satisfied, customers.”

Many opportunities

The appointment of Jean Luc Ibba (51) has given Heuver's French sales team a major injection of market-specific know-how. Ibba: “Due to various commercial and marketing positions, for example at Truck Point, which is part of Bridgestone, I am able to recognise opportunities quickly. And with my marketing experience I am able to contribute to dynamic campaigns as well. I realise that the French market is very important to Heuver and that motivates me to maximise my sales activities. In the meantime, I can familiarise myself with all the technical know-how available within the company. And, together with my colleagues in the French sales team, I am looking forward to this challenge, which is full of opportunities.”