New Aeolus releases

Bertus Heuver, director Heuver Tyrewholesale: “Our catchment area has become increasingly international over the past 50 years. Although we only focus on core markets in Western Europe, we have now become a familiar name in each market. Considering the international nature of the Reifen fair - which is reflected in the diversity of visitors - and our international approach, account managers from all our countries will be present at the stand. So you may hear nine languages all being spoken at the same time. Naturally, this includes Dutch and German, but also French, Italian, English, Polish, Romanian, Bulgarian and Greek! This shows how much we appreciate our international markets and the visitors to Reifen. But it also shows our desire to explain new Aeolus innovations to customers in their respective languages. We look forward to welcoming our guests in Halle 2, stand E42.”

Growing customer portfolio

“We have noticed that the 'online' channel is increasing in importance day by day”, adds Bertus Heuver. “That is why the Heuver Tyre app is continuously being updated. It allows tyres to be ordered any time, any where. And it doesn't matter if you can't access the internet, because all options are also available offline. Our whole range - from promotions to fixed stock items - can be ordered via the Tyre app. This allows us to give our customers extra assistance when they visit the premises of their customers. We offer these possibilities because we are driven by the success of our customers! And this approach has proven successful, because more and more new customers are discovering our company every year. All visitors to Reifen will be given a warm welcome because we want tyre wholesalers to discover what we can offer them.”