Heuver grows in France and expands sales team


-PRESS RELEASE- Heuver Tyrewholesale has witnessed an increase in French customers and is thus expanding its team for the French market. As a supplier, Heuver is attempting to be more useful to its customers, offer better service and pass on more benefits. Having its own distribution centre in Saint-Quentin-Fallavier (near Lyon) is very important when doing so. This is something customers have realised, and has resulted in a major increase in contacts. Christian Bruder, who is a native Frenchman, has been added to the team as sales representative. This is Heuver's way of further implementing its vision based on geography-based markets, which is aimed at maximising customer satisfaction.

French as mother tongue
“Our physical presence in the French market via, for example, our own team and distribution centre, has led to a major improvement in results”, says Bertus Heuver, director Heuver Tyrewholesale. “Due to this growth, we have had to add an extra sale representative to our French team in order to honour all our promises. It was very important for the person in question to have French as mother tongue. This allows language and national customs to be safeguarded. In our vision, it is the only way to assist customers and helps to avoid ambiguity, speeds up the process and results in satisfied customers. If you are close to your customers, you can respond quickly and offer effective service. This also applies to the French market, which we take very seriously.”

Blind trust
Bertus Heuver: “We have attempted to put customers first. Customers must feel special and be able to blindly trust our market and product-related knowledge, stocks, high-quality range, deliveries and ordering convenience. They must be able to rely on qualified people in their region. This principle has been incorporated into our 5 Guarantees and forms the basis for our motto ‘Our Drive to Succeed is Your Benefit’. If we gain benefits ourselves, we pass them on to our customers.”
The Heuver team for France consists of account managers René Bos and Jean-Luc Ibba, as well as sales representatives Linda Dris and new arrival Christian Bruder. All are native French speakers, while Bos and Ibba also live in their region.